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A Demographic Gray (or Graying) Lures TV Industry
New York Times - Jun 26, 2011
“It's one of the things that we know our members come to AARP for.” In an effort to reach more people, the group decided to broaden its brand from publications (like its signature, AARP the Magazine) to television. There was already a studio in its
The Mormon retirement plan
Washington Post (blog) - Jun 27, 2011
In 2010 the two magazines with the largest circulation across the US were the Bulletin and Magazine of the AARP. For many older Mormons, though, “retirement” means something else altogether. While most people think of Mormon missionaries as young men
Dear AARP: You're wrong. We're done.
The Star-Ledger - NJ.com (blog) - Jun 26, 2011
A glossy magazine with medical news, recipes, a crossword puzzle and articles on motorcycle-riding seniors is also nice. But AARP's focus has always been — and always should be — its advocacy for the two programs that spell the difference between