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Empire BlueCross BlueShield to Launch Innovative Program to Enhance Primary ...

19.05.12

NEW YORK, Feb 02, 2012 (BUSINESS WIRE) -- Empire BlueCross BlueShield today announced plans for an innovative, patient-centered primary care program that will fundamentally change its relationship with primary care physicians by increasing its investment in their practices to incentivize them to support patient health and reduce unnecessary costs.


Source: MarketWatch (press release)

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