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    Life insurers discover a low-cost distribution option

    22.05.12

    Life insurance companies are discovering that, compared with other distribution channels, bancassurance is a lower-cost option they can leverage to expand their distribution network, according to a study commissioned by the Confederation of Indian Industry.

    The study, titled “Addressing Distribution Challenges in Insurance,” said the increased tie-ups of banks with insurance companies indicated the latter are making use of the opportunity to leverage the extensive branch network. The study was carried out by Ernst & Young Pvt Ltd for the CII.


    Source: Hindu Business Line